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What does Klaviyo really cost? Klaviyo pricing, November 2026

Klaviyo starts at $20 per month and has a free plan. Here is every plan, what a team really pays, and when another tool is the better deal.

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Starting price
$20/mo
Free plan
Yes
Yearly discount
—
See Klaviyo plans

Klaviyo plans and prices

Klaviyo plans and prices
PlanBilled yearlyBilled monthlyUnitStatus
Email—$20flat/month at 500 active profiles✓ Checked
Marketing—$25flat/month at 500 active profiles✓ Checked

Source: Klaviyo pricing page, checked November 12, 2026. US dollars, excluding sales tax.

What would Klaviyo cost your team?

Per year, billed yearly
—
Per year, billed monthly
$240

This plan is priced flat/month at 500 active profiles, so team size doesn't change it. Excludes tax, add-ons and one-time onboarding fees.

Cheaper or better alternatives to Klaviyo

Well-known tools that compete with Klaviyo, ordered by our quality rating, never by commission.

  1. MailchimpOur top pick

    $13/mo

    Well-known email marketing platform with a free plan.

    ✓ Free plan · Trial: 14 days (card required)

    See pricingVisit
  2. 2

    $15/mo

    Email marketing with advanced automation and a built-in CRM.

    From $15/month · Trial: 14 days, no credit card

    See pricingVisit
  3. 3
    BrevoLowest price

    $8.08/mo

    Email, SMS and chat marketing priced by emails sent, not contacts.

    ✓ Free plan

    See pricingVisit
  4. 4

    $49/mo

    Newsletter platform with growth and monetization tools.

    ✓ Free plan · Trial: 14 days (per partner page), no credit card

    See pricingVisit
  5. 5

    $33/mo

    Email marketing for creators (formerly ConvertKit).

    ✓ Free plan · Trial: 14 days, no credit card

    See pricingVisit

See all Klaviyo alternatives →

Frequently asked questions

How much does Klaviyo cost?

Klaviyo's paid plans start at $20 per month (Email, flat/month at 500 active profiles). There is also a free plan.

Does Klaviyo have a free plan?

Yes, Klaviyo has a free plan with limited features.